restaurant strategy Archives - 3Owl

Gen Z Dishes on Loyalty – This is What You Need to Know

When it comes to loyalty programs, the rules are changing—and no group is rewriting them faster than Gen Z. A recent collaboration between Vital, Punch, and our team uncovered some critical insights into what this demographic values in loyalty programs. While some findings align with long-standing trends, others could make you rethink your entire approach. […]

Realizing Post-Order Engagement Magic for Restaurant Brands

Ensuring a smooth online ordering process is essential, but what happens after the order is placed? This often-overlooked waiting period presents a joyous opportunity to engage your guests and build loyalty. By leveraging innovative strategies and advanced systems like Braze, restaurants can transform this time into a positive touchpoint, enhancing client satisfaction and optimizing the […]

Delivering Value in a Changing Market for Restaurant Brands

As a restaurant brand, delivering value to customers has never been more critical. A recent Technomic study covered by Nation’s Restaurant News highlights a shift back to 2020-era price sensitivities, driven by economic pressures such as high credit card balances and persistent inflation. Here’s what industry leaders need to know: Key Trends and Insights 1. […]