online ordering Archives - 3Owl
From Friction to Flow: The Secret to Better Restaurant Website Conversions
Imagine this: You walk into a restaurant, hungry and ready to order. But instead of one clear path to the counter, you’re greeted with eight front doors—some locked, others unmarked. A staff member bombards you with everything except what you came for: “Did you see our catering packages? Don’t miss our gift cards! Oh, and […]
[VIDEO] Mason Wiederhorn from FAT Brands
The co-branded digital experience for Great American Cookies and Marble Slab Creamery is a sweet treat in itself—combining two iconic brands into one seamless ordering platform that elevates customer convenience. This experience integrates mobile and online ordering for both brands based on Olo, allowing users to effortlessly customize, order, and enjoy their favorite cookie-cake combos […]
Realizing Post-Order Engagement Magic for Restaurant Brands
Ensuring a smooth online ordering process is essential, but what happens after the order is placed? This often-overlooked waiting period presents a joyous opportunity to engage your guests and build loyalty. By leveraging innovative strategies and advanced systems like Braze, restaurants can transform this time into a positive touchpoint, enhancing client satisfaction and optimizing the […]
Enhancing Restaurant User Experiences by Learning from E-commerce Giants
E-commerce platforms like Amazon and Shopify have set a high standard for user experience (UX). These platforms have refined their checkout processes over the years, creating a smooth, intuitive interface that customers can navigate with ease. What if we could transfer these streamlined experiences to the restaurant industry? That’s the potential goldmine we explore in […]
The Fight Between Branding and Transactions in Multi-Unit Restaurant Website Strategies
When multi-unit restaurant leaders deliberate over their website strategy, the debate often circles around whether to prioritize branding or focus on transactional capabilities. However, this binary choice overlooks a critical aspect of modern marketing: the integration of branding within transactional experiences. The essence of a successful restaurant website lies not just in facilitating transactions, such […]
Witnessing the digital restaurant revolution: an agency owner’s 15 year journey
Reflecting on the past 15 years of running an agency, I feel both grateful and fortunate to have supported our restaurant clients through their digital transformation journeys. Starting from the modest beginnings of restaurant websites to today’s sophisticated, commerce-centric platforms, this transformation tells a story of evolving technology, changing dining habits, and shifting consumer expectations. […]
9 Essential Strategies to Boost Direct Orders and Sidestep Third-Party Apps for Your Restaurant
Capturing direct orders through your brand’s website and app is more crucial than ever. With third-party apps gobbling up profits with high commission fees, it’s essential to shift focus and drive those first-party orders home. Here’s how delivering a more convenient website and app user experience can not only enhance customer satisfaction but also fortify […]
Guest Checkout and Better Ways to Incentivize User Registration
In the highly competitive restaurant industry, understanding the value of customer data is crucial. The end goal for restaurants is not just to gather as much information from their guests as possible but to encourage them to willingly register for an account, add their phone number, and join the loyalty club. This approach allows for […]
Building an Inclusive Digital Experience: The Importance of ADA Compliant Multi-Unit Restaurant Websites
After serving neighborhoods across the Carolinas for more than 20 years, Hickory Tavern was in need of a refreshed experience, from brand identity through website, that would immerse their most loyal patrons while realizing optimal, measurable returns.
Elevate Your Restaurant’s Online Ordering Experience with Custom Front-End Design on Olo’s Platform
As restaurant CMOs, CIOs, and CTOs continue to embrace digital ordering solutions like Olo, it’s crucial to consider the value of creating a unique and engaging customer experience. While Olo’s white label solution provides a solid foundation, engaging an agency to build a custom front end on top of the Olo platform can offer numerous advantages. In this blog post, we will explore the benefits of partnering with an agency to create a tailored online ordering experience that sets your restaurant apart from the competition.