Uncategorized Archives - 3Owl
Why Your Website Menu Needs Real Menu Engineering
Most restaurant brands pour time, money, and strategy into their on-premise menus—whether that’s drive-thru boards, digital displays at the point of sale, or beautifully designed printed menus. But when it comes to the menu on your website, your app, or even a self-order kiosk, the default mindset is: if it pulls in from the POS […]
Freshen Up the DX and Plus Up Your Returns
Spring’s in the air, and if you’re leading a multi-unit restaurant brand, now’s the time to shake off the cobwebs and give your digital experience (DX) some serious TLC. You know the drill: set it, forget it, regret it. That dusty digital footprint you’ve been coasting on? It’s quietly costing you—guest loyalty, orders, revenue. I’m […]
[VIDEO] Sizzling Lessons from Troy Hooper: Bringing Pepper Lunch to America’s Crowded Table[VIDEO]
Let’s get real for a sec: building a restaurant brand in the U.S. is a grind. Going from one spot to five to twenty? That’s a Herculean feat requiring a team that can juggle more hats than a milliner on speed. Now, imagine you’re not even starting from scratch—you’re hauling a proven concept across the […]
Super Bowl Strategy Meets Restaurant Digital Success
The Super Bowl is more than just a game. It’s a showcase of preparation, execution, and high-stakes decision-making—all qualities that apply directly to restaurant brands and their digital experiences. Every year, we watch teams fight for a championship, but behind every big win is a strategy that was built long before kickoff. The same goes […]
[VIDEO] Breaking Into New Restaurant Markets: Expert Strategies from JINYA Ramen’s Cai Palmiter
Expanding a restaurant into new markets is a high-stakes game that requires careful strategy, deep research, and authentic connections. Cai Palmiter, the marketing leader who propelled JINYA Ramen’s growth from 45 to 65+ locations, has proven that breaking into new markets isn’t about luck—it’s about preparation, creativity, and execution. In our recent podcast episode, Cai […]
[VIDEO] Mason Wiederhorn from FAT Brands
The co-branded digital experience for Great American Cookies and Marble Slab Creamery is a sweet treat in itself—combining two iconic brands into one seamless ordering platform that elevates customer convenience. This experience integrates mobile and online ordering for both brands based on Olo, allowing users to effortlessly customize, order, and enjoy their favorite cookie-cake combos […]
Realizing Post-Order Engagement Magic for Restaurant Brands
Ensuring a smooth online ordering process is essential, but what happens after the order is placed? This often-overlooked waiting period presents a joyous opportunity to engage your guests and build loyalty. By leveraging innovative strategies and advanced systems like Braze, restaurants can transform this time into a positive touchpoint, enhancing client satisfaction and optimizing the […]
Unlocking the Future of Restaurant Reservations
Exciting news just broke in the restaurant tech world: American Express has acquired the restaurant reservation platform Tock. This new addition joins their other acquisition, Resy, creating a tantalizing possibility for the future of restaurant reservations. Will these platforms merge? Will they strategically target different market segments? Only time will tell. However, this news sparks […]
3 Ways to Fix the Restaurant Loyalty Points Problem
Loyalty programs hold immense potential to elevate guest experiences and boost brand engagement. However, many programs falter due to a fundamental issue—guests often struggle to understand the true value of their points. This gap in comprehension can stifle participation and reduce the effectiveness of these initiatives. But fear not, forward-thinking brand leaders! Let’s explore innovative […]
Delivering Value in a Changing Market for Restaurant Brands
As a restaurant brand, delivering value to customers has never been more critical. A recent Technomic study covered by Nation’s Restaurant News highlights a shift back to 2020-era price sensitivities, driven by economic pressures such as high credit card balances and persistent inflation. Here’s what industry leaders need to know: Key Trends and Insights 1. […]